International Marketing Strategy  -  Isobel Doole

Analysis, Development and Implementation

KORTE INHOUD

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Cha...
2019 Taal: Engels zie alle details...

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2019 Uitgever: International Thomson Business Press Taal: Engels ISBN-10: 1473758742 ISBN-13: 9781473758742