INFORMATION RULES A STRATEGIC GUIDE TO THE NETWORK ECONOMY - Carl Shapiro
a strategic guide to the network economy
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In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must ...
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1999 Uitgever: Harvard Business School Press 352 paginas Taal: Engels ISBN-10: 087584863X ISBN-13: 9780875848631Koop dit boek tweedehands
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33, CARL SHAPIRO AND HAL R. VARIAN, HARDCOVER, HARVARD BUSINESS SCHOOL PRESS, 1999, ISBN 087584863X, 352 PAGES. [Pagina's: 352] [Jaar: 1999] [Titel: INFORMATION RULES A STRATEGIC GUIDE TO THE NETWORK ECONOMY]