Implementing Key Account Management Designing Customer-Centric Processes for Mutual Growth - Javier Marcos
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KORTE INHOUD
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts withi...
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2018 Uitgever: Kogan Page 352 paginas Taal: Engels ISBN-10: 0749482753 ISBN-13: 9780749482756Koop dit boek tweedehands
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Staat: Als nieuw. Paperback. Titel: Implementing Key Account Management. Jaar van uitgave: 2018. Taal: Engels. Lichte sporen omslag verder als nieuw [Auteur: Mark Davies] [Taal: en] [Uitgever: Kogan Page Ltd] [Jaar: 2018] [Titel: Implementing Key Accoun...