How to Move Minds and Influence People: A Remarkable Way of Engaging and Persuading Others  -  Iain Carruthers

A Remarkable Way of Engaging & Persuading Others

KORTE INHOUD

If you are running a project, leading a team or trying to win a contract, think about the people you need to influence. What if you could get behind their scepticism or defences? What if they could see the world from your vantage, and enjoy the view? What if they could see just what was possible?
This book has a simple aim: to help you influence people by firing their imaginations. Don’t argue with them. Don’t proposition them. Let a well chosen story or stories smuggle in what you need them to know.
You don...
2003 Taal: Engels zie alle details...

Details

2003 Uitgever: Financial Times Prentice Hall 126 paginas Taal: Engels Grootte:  10x10x10 ISBN-10: 0273663364 ISBN-13: 9780273663362