How to Write Letters That Sell  -  Christian Godefroy; Dominique Glocheux

Winning Techniques for Achieving Sales through Direct Mail

KORTE INHOUD

The author details the headlines, sample letters, checklists, techniques and tricks that he has found successful in his own career as a direct-mail copywriter. He advises on how to capture the reader's attention straightaway, how to make sure that a letter is read and how to generate interest in a service or product.

Packed with information and advice, and dozens of eye-catching headlines and selling phrases, How to Write Letters that Sell is essential reading for everyone who wants to turn a simple letter i...
1994 Taal: Engels zie alle details...

Details

1994 Uitgever: Piatkus Books 256 paginas Taal: Engels ISBN-10: 0749911794 ISBN-13: 9780749911799