Global Marketing  -  Svend Hollensen

KORTE INHOUD

Learn and develop essential skills around core global marketing strategies.

Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level.

With a wealth of new and updated features, the book covers the latest technologies, trends and practices in Global Marketing, including AI, subscription-...
2020 Taal: Nederlands zie alle details...
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2020 Uitgever: Pearson Benelux 808 paginas Taal: Nederlands Grootte:  264x196x32 ISBN-10: 1292251808 ISBN-13: 9781292251806