Strategic design - Giulia Calabretta; Gerda Gemser; Ingo Karpen
eight essential practices every strategic designer must master
KORTE INHOUD
The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.
This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation.
The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals...
This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation.
The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals...
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2016Uitgever: BIS Publishers BV240 paginasTaal: EngelsISBN-10: 9063694458ISBN-13: 9789063694456Koop dit boek tweedehands
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