Getting to plan B - John W. Mullins
breaking through to a better business model
Stockfoto
KORTE INHOUD
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original i...
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original i...
1x op wenslijstjes
Categorie
Details
2009 Uitgever: Harvard Business Press 272 paginas Taal: Engels ISBN-10: 1422126692 ISBN-13: 9781422126691Koop dit boek tweedehands
bij volgende verkopers
gerelateerde boeken
[Auteur: John W. Mullins & Randy Komisar] [Titel: Getting to Plan B: Breaking Through to a Better Business Model]