From Promise to Performance A Journey of Transformation at SmithKline Beecham  -  Robert Patten Bauman

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KORTE INHOUD

Here are lessons from the personal experience of the team that led one of the most successful transnational corporate mergers of all time-the transformation of SmithKline Beckman and the Beecham Group into SmithKline Beecham, a leading international health care company. The authors recount their thinking and actions as well as the successes, failures, and lessons learned. Through the story of the merger, they present a framework of five requisites for creating a culture of change: instilling a winning attit...
Taal: Engels zie alle details...

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Uitgever: Harvard Business School Press 302 paginas Taal: Engels ISBN-10: 0875846343 ISBN-13: 9780875846347