From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization - Paul Verdin; Nick Van Heck
A Strategic Perspective on Managing Internationalization
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KORTE INHOUD
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, chal...
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2001 Uitgever: AIAA; 2001 edition 226 paginas Taal: Engels ISBN-10: 0333947304 ISBN-13: 9780333947302Koop dit boek tweedehands
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2001, 1st, 208p, hc, new [Auteur: Verdin, Paul - van Heck, nick] [Taal: en] [Uitgever: Palgrave Macmillan] [Jaar: 2001] [Titel: From Local Champions To Global Masters : A Strategic Perspective on Managing Internationalization]