Flip the Funnel - Joseph Jaffe
How to Use Existing Customers to Gain New Ones
Stockfoto
KORTE INHOUD
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to...
1x op wenslijstjes
Categorie
Details
2010 Uitgever: John Wiley & Sons Inc 304 paginas Taal: Engels ISBN-10: 0470487852 ISBN-13: 9780470487853Koop dit boek tweedehands
bij volgende verkopers
2 foto's
gerelateerde boeken
Boek globaal in goede staat, lichte verkleuring van de bladzijden, en hier en daar iets bijgeschreven door de eerste lezer.