Economics of Strategy - David Besanko, David Dranove, Mark Shanley
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KORTE INHOUD
'The Economics of Strategy' delves into the concepts involved in sound business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics.
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2013 Uitgever: WILEY ACADEMIC 534 paginas Taal: Engels ISBN-10: 1118319184 ISBN-13: 9781118319185Koop dit boek tweedehands
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