Discovery-driven growth  -  Rita Gunther McGrath

a breakthrough process to reduce risk and seize opportunity

KORTE INHOUD

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, te...
2009 Taal: Engels zie alle details...

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2009 Uitgever: Harvard Business Press 256 paginas Taal: Engels ISBN-10: 1591396859 ISBN-13: 9781591396857