Digital marketing fundamentals - Marjolein Visser; Berend Sikkenga; Mike Berry
From strategy to ROI
KORTE INHOUD
-First fully-fledged textbook on digital marketing that covers the entire marketing process;
-with contributions from more than 20 online marketing specialists;
-English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and c...
-with contributions from more than 20 online marketing specialists;
-English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and c...
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Details
2021 Uitgever: Noordhoff 640 paginas Taal: Nederlands Grootte: 247x177x35 ISBN-10: 9001749844 ISBN-13: 9789001749842Helaas, laatste exemplaar werd verkocht (door myStudybooks). Vind andere edities via de zoekbalk bovenaan!