Design driven innovation - Roberto Verganti
changing the rules of competition by radically innovating what things mean
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Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.
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[Auteur: Roberto Verganti] [Titel: Design‑Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean]
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Staat: Goed. Hardcover met stofomslag. Staat: Zeer goed. Titel: Design Driven Innovation. Jaar van uitgave: 2009. Taal: Engels. Sporen omslag verder zeer goed [Auteur: Roberto Verganti] [Taal: en] [Uitgever: Harvard Business Review Press] [Jaar: 2009] ...