Marketing Communications:A European Perspective - De Pelsmacker Patrick; Geuens Maggie
a European perspective
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KORTE INHOUD
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
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2016 Uitgever: Pearson Education 625 paginas Taal: Engels Grootte: 10x10x10 ISBN-10: 129213576X ISBN-13: 9781292135762Helaas, laatste exemplaar werd verkocht (door myStudybooks). Vind andere edities via de zoekbalk bovenaan!