Corporate Communication: A Guide to Theory and Practice - Joep Cornelissen
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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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2011 Uitgever: Sage Publications Reeks: Joep Cornelissen 296 paginas Taal: Engels ISBN-10: 0857022431 ISBN-13: 9780857022431Koop dit boek tweedehands
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ISBN 9780857022431
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
This bestselling book, used by nearly 25,000 students in over 50 different co...
ISBN 9780857022431
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
This bestselling book, used by nearly 25,000 students in over 50 different co...