Copywriting - Mark Shaw
Succesful writing for Design, Advertising and Marketing (Second Edition)
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step...
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2012 Uitgever: King Publishing Laurence 240 paginas Taal: Engels Grootte: 245x172x24 ISBN-10: 1780670001 ISBN-13: 9781780670003Koop dit boek tweedehands
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