Consumer Behaviour - Antonides, Gerrit (Erasmus University, Rotterdam, Netherlands); van Raaij, W. Fred (Erasmus University, Rotterdam, Netherlands)

A European Perspective

KORTE INHOUD

Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values.
1998Taal: Engelszie alle details...

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1998Uitgever: Van Ditmar642 paginasTaal: EngelsISBN-10: 0471975133ISBN-13: 9780471975137

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