Consumer Behavior - Wayne D. Hoyer,Wayne D.. Hoyer,Deborah J. MacInnis,Rik Pieters
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KORTE INHOUD
CONSUMER BEHAVIOR, 6E, International Edition combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making....
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