Connected by Design - Barry Wacksman
7 Principles for Business Transformation Through Functional Integration
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KORTE INHOUD
Connected by Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GAs pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues.
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2014 Uitgever: John Wiley & Sons Inc 256 paginas Taal: Engels ISBN-10: 1118858204 ISBN-13: 9781118858202Koop dit boek tweedehands
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