Competing on the Edge : Strategy as Structured Chaos  -  Shona L. Brown

strategy as structured chaos

KORTE INHOUD

Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm?competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing on the edge is an unpredi...
1998 Taal: Engels zie alle details...

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1998 Uitgever: Harvard 299 paginas Taal: Engels ISBN-10: 0875847544 ISBN-13: 9780875847542