Breakthrough Advertising - Eugene M. Schwartz
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KORTE INHOUD
This sought-after book is the word-for-word manuscript of the original 1966 edition of the Gene Schwartz famous classic 'Breakthrough Advertising', with a foreword by Martin Edelston, an afterword by Brian Kurtz and an appendix with some of Gene's most famous ads and promotions. —A book to study, and a collector's item! Probably the best book on copywriting ever.
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2017 Uitgever: Titans Marketing 262 paginas Taal: Engels ISBN-10: 0998503509 ISBN-13: 9780998503509Helaas, laatste exemplaar werd verkocht (door SmartBooks). Vind andere edities via de zoekbalk bovenaan!