Branding a Store - Ko Floor
How to Build Successful Retail Brands in a Changing Marketplace
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KORTE INHOUD
From the Introduction:
""""In the next few years the retail market will change dramatically. In order to survive, a store will have to become its own brand. A strong brand can differentiate a store from competition. The emotional differences between retail brands will therefore become more and more important.""""
Most retailers' revenue and profit comes from the selling of many of the same brands offered by their competitors. In order to stand out from the competition, retailers need to become brands themselv...
""""In the next few years the retail market will change dramatically. In order to survive, a store will have to become its own brand. A strong brand can differentiate a store from competition. The emotional differences between retail brands will therefore become more and more important.""""
Most retailers' revenue and profit comes from the selling of many of the same brands offered by their competitors. In order to stand out from the competition, retailers need to become brands themselv...
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2006 Uitgever: Kogan Page 360 paginas Taal: Engels ISBN-10: 0749448326 ISBN-13: 9780749448325Koop dit boek tweedehands
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