Brand storm. A tale of passion, betrayal, and revenge - Murray, Will
KORTE INHOUD
A colorfully presented resource on how to develop employees into a source of value, integrity, personality and difference so as to compete successfully in an ever more transient and impersonal world. Based on the premise that the internet heralds a new age in which consumers will be empowered, it presents a new way of looking at customers, the marketing mix, and brand definitions. Murray is a customer-service consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com)
2000Taal: Engelszie alle details...
Details
2000Uitgever: Pearson Education236 paginasTaal: EngelsISBN-10: 0273650955ISBN-13: 9780273650959Koop dit boek tweedehands
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[Auteur: Murray, Will] [Pagina's: 236] [Taal: en] [Uitgever: Pearson Education] [Jaar: 2000] [Titel: Brand storm. A tale of passion, betrayal, and revenge]
