Blue Ocean Strategy - W. Chan Kim, Renée Mauborgne
How to Create Uncontested Market Space and Make Competition Irrelevant
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KORTE INHOUD
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book show...
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2005 Uitgever: Harvard Business School Press 240 paginas Taal: Engels ISBN-10: 1591396190 ISBN-13: 9781591396192Helaas, laatste exemplaar werd verkocht (door De boekenboerin). Vind andere edities via de zoekbalk bovenaan!