Marketing: An Introduction, Global Edition  -  Armstrong Gary; Kotler Philip

An Introduction

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Today's marketing is about creating customer value and building profitable customer relationships. With engaging global examples and information, Marketing: An Introduction shows students how customer value, both creating and capturing it, drives every effective marketing strategy.

2012 Taal: Engels zie alle details...

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Details

2012 Uitgever: Financial Times Prentice Hall 534 paginas Taal: Engels Grootte:  10x10x10 ISBN-10: 0273767186 ISBN-13: 9780273767183