All Marketers Are Liars - Seth Godin
The Power of Telling Authentic Stories in a Low-Trust World
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KORTE INHOUD
Examines The Importance Of Marketing The Twenty-first-century Economy, Explaining Why It Is Important For Businesses To Develop A Story About Their Product That Will Fit Society's Worldview And Encourage People To Buy One Product Over Another Identical Product. Highlights -- Got Marketing? -- Step 1. Their Worldview And Frames Got There Before You Did -- Step 2. People Notice Only The New And Then Make A Guess -- Step 3. First Impressions Start The Story -- Step 4. Great Marketers Tell Stories We Believe --...
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2005 Uitgever: Portfolio Hardcover 208 paginas Taal: Engels ISBN-10: 1591841003 ISBN-13: 9781591841005Koop dit boek tweedehands
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Staat: Goed. Hardcover met stofomslag. Titel: All Marketers are Liars. Jaar van uitgave: 2005. Taal: Engels. Lichte gebruik-/opslagsporen. Randje(s) stofomslag licht gekreukeld. Lichte verkleuring [Auteur: Seth Godin] [Taal: en] [Uitgever: Penguin Putna...