Economy of Experiences - Albert Boswijk, Ed Peelen, Steven Olthof
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KORTE INHOUD
Economy of experiences, 3e edition
Economy of Experiences sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation. The 'Experience Economy' is the first symptom of this process. The Economy of Experiences is more than 'feed me' or 'entertain me'. Businesses and organisations have a larger, more significant role to play in supporting individuals in their search to find their own way and a significant role for themselves. This book describes, step...
Economy of Experiences sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation. The 'Experience Economy' is the first symptom of this process. The Economy of Experiences is more than 'feed me' or 'entertain me'. Businesses and organisations have a larger, more significant role to play in supporting individuals in their search to find their own way and a significant role for themselves. This book describes, step...
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2012 Uitgever: European Centre for the Experience Economy Vertaler: Christene Beddow; Jan Arriëns 280 paginas Taal: Engels Grootte: 241x171x20 ISBN-10: 9081922009 ISBN-13: 9789081922005Koop dit boek tweedehands
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