A History of Advertising - Stephane Pincas
1842-2006
Stockfoto
KORTE INHOUD
This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as Agent to the Country's Printers, Booksellers, etc., but the first time that the term advertising agency was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to ...
1x op wenslijstjes
Deel:kopieer
Categorie
Koop dit boek tweedehands
bij volgende verkopers
gerelateerde boeken
Eerste druk
Hardcover with dust jacket. 29 x 25 cm. 336 pp. A very good copy.