Marketing Channel Strategy: An Omni-Channel Approach - Robert W. Palmatier
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KORTE INHOUD
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.
The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but als...
The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but als...
Taal: Engels zie alle details...
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