Turning Houses into Homes - Clive Edwards

A History of the Retailing and Consumption of Domestic Furnishings

KORTE INHOUD

From the earliest times, people have striven to turn their houses into homes through the use of decoration and furnishings, stimulating in turn a major commercial sector dedicated to offering the products and services essential to feed the ever-changing dictates of domestic fashion. Whilst there is plentiful evidence to show that these phenomena can be traced to medieval times, it is arguable that the eighteenth century witnessed the birth of a widespread and sophisticated consumer society. With a comparatively wealthy and socially mobile society, eighteenth-century Britain proved to be a fertile ground for ideas of home improvement and beautification, which were to persist to the present day. Turning Houses into Homes not only maps the history, changes, development and structure of the retail furnishing industry in Britain over three centuries, but also examines the relationships between the retailer and the consumer, looking at how retailers helped stimulate and shape the demand of their customers. Whilst w...
2005Taal: Engelszie alle details...

Details

2005Uitgever: Ashgate Publishing294 paginasTaal: EngelsISBN-10: 0754609065ISBN-13: 9780754609063

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