This means this, this means that - Sean Hall

Softcover, 192pp., 18.5x26cm., illustr. in col. and b/w., in very good condition (covers with light traces of use). ISBN 9781856697354.
London, Laurence King, 2012 Second edition.
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics, before leading into the books 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture. [This means this, this means that. A user's guide to semiotics.]