Marketing Channels - Anne T. Coughlan, Adel I. El-Ansary
KORTE INHOUD
Intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. The ideas in the book apply to any channel for any product or service.
2001Taal: Engelszie alle details...
Voeg toe aan wenslijstje
Categorie
Details
2001Uitgever: Prentice Hall International590 paginasTaal: EngelsISBN-10: 0130338427ISBN-13: 9780130338426Helaas, laatste exemplaar van deze editie is recent verkocht!
